WADA
One Play True Team

Aim

To make this year’s World Anti-Doping Agency (WADA) Play True Day campaign the biggest yet.

Insight

To make this the biggest Play True Day we needed a campaign that would unite all of WADA’s potential audiences, not just the anti-doping community. We needed to make people feel part of something bigger than themselves.

Approach

#OnePlayTrueTeam – an on and offline campaign that invited everyone to join the world’s biggest team playing together for clean sport.

To bring the community together we asked people to pledge support by joining the world’s biggest team photo.