Barclays
Play at Anfield

Aim

Grow consideration and trust for Barclays among football fans.

Insight

By celebrating the people who play football in the right way, Barclays get to show their values.

Approach

A social competition for Sunday League teams to get the chance to play at Anfield. Teams were invited to share their inspirational stories and then fans got to vote on which teams they think deserved it the most.