🚀 I’m a multi award-winning content and creative specialist. I help organisations such as Adidas, Barclays and Longines grow their brand, audiences and revenue through culture, innovation and storytelling.

💰As Creative and Content Director of sports marketing agency Redtorch, I more than doubled the creative department revenue and won five industry awards for data-inspired creative campaigns.

🏆 My awards include Best Entertainment, Leisure and Travel Campaign at The Independent Agency Awards, Best Brand Activation Involving Sport at The Sports Business Awards and Best Use of Social at The International Content Marketing Awards.

🧠 Built new audiences for sports brands by developing effective Instagram, TikTok, YouTube and creator strategies - while managing complex stakeholder relationships to ensure great work gets made.

👟 Created a future-facing digital content strategy for Adidas, helping them become more audience-focused across all touchpoints. Recommendations resulting in +7% add-to-cart and +5% conversion.

🔥 My creative campaigns have successfully activated brand partnerships, including Barclays and the Premier League, Huawei and Arsenal, Continental Tyres and the European Championships, and Longines and the International Federation for Equestrian Sports.

✍️ I started as a football journalist and editor for CNN, Goal, The Times and FourFourTwo before leading content teams for the likes of Puma, Barclays and The FA.

💥 I helped establish Sabotage Times as a hit sports and entertainment platform with a global network of 200 content creators. Sabotage grew to 2 million unique visitors per month - without a content budget. This success was driven in part by my understanding of how to create, distribute and optimise authentic, quality content about sports and culture.

🕵️‍♂️ I am a calm, confident and collaborative leader with extensive experience in winning and growing accounts by solving clients’ business challenges.

🗣️My experience as a boutique agency director, strategist and creative means I speak all three ‘languages’. This helps me to communicate effectively with all three areas of organisations. 

 🔁 I have a proven process that successfully generates new business briefs, creative strategies that solve business challenges and creative solutions that cut through and make a difference in people’s lives.