Approach

Over the last 5 years, I've won 5 awards for creative campaigns, helped an Olympic sport reach No.1 on social and doubled my agency’s revenue. This is my process…

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Project Canvas

A client once referred to this workshop as being like ‘therapy for business’. Together with the client - either online or IRL - I work through a series of strategic questions to deep dive into their challenges, barriers and deliverables. The process culminates in a list of actionable briefs.

From brief to creative

Completed in collaboration with the client, this lays the project foundations and enables effective creative strategy development.

From here I move into research in order to develop an audience-focused insight that will solve the business challenge.

To gain cut through our insight must change the way people see a problem. This insight will then sit at the heart of our creative platform.

Our comms framework then moves the audience through the consumer journey with appropriate messaging and media placements.

Services

  • Creative strategy

  • Creative development & reviews

  • Look & feel, art direction

  • Tone of voice

  • Comms planning

  • Launch film script and storyboard

  • Activation concepts

  • Owned, earned and paid channel planning

  • Implementation guidelines

  • Campaign planning

  • Content performance analysis and development

Skills

  •  Positive leadership and management style that fosters a culture of collaboration and creativity

  • Highly engaging and effective communication skills

  • Pitch-winning creative, editorial & content strategy that grows agency client base and revenue

  • Hands-on copywriting, storyboarding, script writing & art direction

  • Conceptual ideation of creative and content platforms

  • Client relationship development and growth

  • Team development through knowledge-share sessions, brainstorms, and reviews

  • Strong analytical and organisational skills

  • In-depth knowledge of the latest content and creative trends and innovations

  • Passion for AI tools to increase efficiency and creativity