FEI x Paris 24
Aim
To grow and engage new fans for equestrian sport at the Paris 24 Olympics.
Insight
The special relationship between horse and human is unlike anything else at the Olympics. Our goal was to appeal to sports and animal lovers the world over.
Launch Film
We used AI video editing techniques to create a visually captivating launch film that not only perfectly encapsulated our big idea but was also delivered on time and well within budget.
Art Direction
A new sub-brand was created featuring an eliptical ring representing the unbreakable bond between horse and rider. With echoes of the Olympic ring, this design element featured throughout all content, OOH advertising and even merchandise so the campaign could be monetised.
Activations
With no access to video highlights, we created a series of reactive videos in partnership with TikTok and Instagram influencers. Talking direct to camera using the green screen filter and photography from the events, the creators shared engaging reactive and real-time content.
Sports Meets Entertainment
When Snoop decided to pay a visit to watch his favourite discipline dressage we made sure we captured and shared the content and made it go viral.
