Best Brand Activation - The Sports Business Awards
Longines - My Dream Jump
Aim
Boost brand awareness of Fédération Equestre Internationale’s (FEI) headline sponsor Longines around the Longines FEI Jumping World Cup Final.
Insight
Only one thing delights sports’ fans more than watching their favourites live – and that’s being part of the action.
Approach
Equestrian fans heavily over-index in their passion for creativity so we invited them to design their dream jump for the Longines FEI Jumping World Cup Final. One lucky winner would have theirs brought to life and win a VIP money-can’t-buy experience to America to see it in action.
Launch Film
Results:
10.5m impressions
7k votes
87k engagements
630 entries
“We’re thrilled by the remarkable level of fan engagement the Longines #MyDreamJump campaign achieved. This collaboration with Redtorch not only ignited the imagination of the equestrian community but also effectively showcased the Longines brand to thousands of engaged fans across the globe”
“The FEI worked alongside Redtorch who, with their extensive experience in fan engagement projects, played a pivotal role in bringing the Longines #MyDreamJump Challenge to life. The project is a good example of what can transpire when sport, art and Creative Agencies with unique ideas come together”