Continental Tyres
x Euro 2016 #DesignatedDrivers

Aim

To activate Continental Tyres sponsorship of Euro2016 with a message of safety to increase brad consideration among UK and Ireland football fans.

Insight

To make the concept of safety cut through we made it personal by celebrating those friends and family that drive you to the match each week.

Approach

An emotional and uplifting campaign that invites football fans and Sunday League players to celebrate those Designated Drivers who get us to the game safely while we nap, snack and chat in the back.