UCI x TikTok

Aim

To position UCI as the no.1 cycling account on TikTok

Insight

UCI’s point of difference is its unrivalled access to event footage and access to athletes.

Approach

Using a create, co-create and curate framework we created regular entertaining content using the latest trending hashtags, sounds and challenges.

Results

745% growth in 2022

Ranking 1st among cycling industry competitors for content shared

Video Engagement rates 173% higher than the cycling industry average