Puma - Thierry Henry

Aim

To grow Puma’s brand love and consideration among football fans.

Insight

Brands must behave like publishers to capture the attention, imagination and hearts of football fans. To do this they need to create football content that provides fans with insight and access to the world’s greatest players.

Approach

When Thierry Henry resigned to Arsenal, he set Gunners' hearts alight. To capitalise on this historic moment, we created Thierry Henry Month – 31 days of exclusive TH content. We kicked this off with an in depth chat with King Henry – discussing everything from his love of New York to his hate of tomato ketchup.