Adidas content strategy

Aim

To help Adidas achieve its commercial goals by focusing its content strategy on its audience first.

Insight

By inspiring and empowering Adidas’s consumers to achieve their sport and style goals through content, we can help the brand achieve its commercial targets.

Approach

By understanding consumers’ motivations, identifying their needs and pinpointing the key moments, we created content guidelines to create a premium experience across all of Adidas’s digital touchpoints.

Once the strategy contract was completed, we upsold Adidas with Adidas Future Content Lab - an agile content strategy team developing innovative new solutions through research into the needs of Gen Z audiences.