Huawei x Arsenal

Aim

To raise awareness of Huawei among Arsenal fans.

Insight

By bringing fans closer to their heroes, sponsors can grow their brand fame – especially when those fans are influencers.

Approach

To promote the new Huawei x Arsenal phone, we invited influencers including KSI, Lethal Bizzle and Arseblog to send in their questions to Arsene Wenger via the device.

Arsene's answers were then distributed exclusively by the influencers and media to their followers on social.

They all did this for no fee in return for their exclusive Arsene content.