Barclays #YouAreFootball

Aim

Following the Libor scandal, Barclays had a reputation problem so they wanted to use their sponsorship of the Premier League to build trust in the brand.

Insight

By celebrating the people who support football in the right way, Barclays would show their values.

Approach

An always-on content campaign that celebrated playing and supporting football in 'the right way'. I led a team of writers, designers, analysts and creatives throughout the season with the aim of making the biggest impact possible with the #YouAreFootball message.